Privacy Policy (Page)

Privacy Policy

This Privacy Policy outlines how your personal information is collected, utilized, and shared when you visit or make purchases from our website.

Personal Information We Collect

When you visit our site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you navigate the site, we gather information about the specific web pages or products you view, as well as the websites or search terms that referred you to our site, and how you interact with our site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using technologies such as:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. You can learn more about cookies and how to disable them here.
• Log files: These track actions on the site and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about your browsing activity on the site.

Additionally, when you make a purchase or attempt to do so, we collect specific information including your name, billing and shipping addresses, payment details (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect primarily to fulfill orders placed through the site (including processing payments, arranging shipping, and providing invoices and order confirmations). Additionally, we utilize this Order Information to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide information or advertising regarding our products or services, in accordance with your preferences

We use the Device Information we collect to help screen for potential risk and fraud (especially your IP address) and to improve and optimize our site. This includes generating analytics about how customers browse and interact with the site, as well as assessing the success of marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to assist in using your Personal Information, as described above. For instance, we use Shopify to power our online store and Google Analytics to understand how customers use the site. You can learn more about how Shopify and Google handle your Personal Information through their respective privacy policies.

We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. You can opt out of targeted advertising through various platforms such as Facebook, Google, and Bing. Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that our site's data collection and use practices are not altered when we receive a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. Please contact us using the information provided below to exercise these rights.

Data Retention

We will retain your Order Information for our records unless you request its deletion.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or for other reasons. We encourage you to review this policy regularly for any updates.

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